Search Engine Optimization appeared the same time as Google and it’s algorithms. Webmasters soon discovered how Google gives relevance to a website and what conditions have to be meet for it to be shown on the front page as a top result.
They started investing time and energy on those conditions so that Google will like them more and by doing so rank them higher in order to attract more visitors.
The only problem was that some users started abusing those requirements and the result was that too many websites appeared at the top in an unnatural way, it wouldn’t be a problem if the website was offering good content and value but the top results weren’t relevant to the keywords that users were typing. So I order to avoid a fall Google started changing the rules and come up with updates from time to time.
SEO Basics, introduction to Search Engine Optimisation
Search Engine Optimisation (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This article aims to explain the SEO basics that every SEO expert, website designer, developer, or owner should know.
Why optimise your web site?
Success is biased at being top of the rankings. The top-ranked site for a search does better than #2, and the top few get many times more visits than the results at the bottom of the first page, which in turn get many times more clicks than results on page 2 etc. etc.
The skew is so great that the benefits of getting higher up the rankings far outweighs the costs. You should be optimising your web sites to get high rankings.
Why Search Engine Marketing Is Necessary
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
A Common Argument Against SEO
We frequently hear statements like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code, and still find a way to return the most relevant results, not the ones that have been ‘optimized’ by unlicensed search marketing experts.”
But Wait …
Imagine you posted online a picture of your family dog. A human might describe it as “a black, medium-sized dog, looks like a Lab, playing fetch in the park.” On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to…Read more…
So that’s why we optimize our website, not only that but as a general rule, we should always strive to better our business in order to increase sales and grow. There is no stagnation, you can’t simply build something and suppose that it will never fall, you always have to stay updated and improve on it or else it’s going to be left behind.
Who knows how the next Google update will affect the market if your business is quite ahead a disadvantageous update will only bring it back a bit instead of completely ruin it if you’re on the line between costs and profit.